• A

  • good

  • story

  • is all

  • it

  • takes




Christopher Morris PR is a public relations consultancy specialising in securing agenda-setting exposure for clients in a diverse range of consumer, corporate and niche sectors.

We offer strategies which make clients genuinely newsworthy through a unique mix of creative story development, brand journalism, traditional and modern public relations.

We ensure clients achieve maximum audience recognition by placing them firmly and authoritatively within the local, regional, national and international news cycle, as well as ongoing and emerging social media conversations.

Whether through incisive news and feature generation, reactive or predictive news consultancy, our storytelling approach makes clients relevant to their target markets in an engaging, informative and meaningful way.

We offer advice on standalone projects, long-term communications strategies, as well as fresh-thinking and innovative ideas to existing in-house PR and marketing teams.



We listen carefully, question fearlessly and analyse rigorously to unlock the personality and experience of a brand to determine media strengths and weaknesses


We plan vigorously through in-depth and ongoing research, competitor analysis, news monitoring, journalist appeals and expert opinion


We create newsworthy, relevant and engaging content through journalism and storytelling techniques which transforms into social media gold    


We connect by sharing your unique story across all modern media platforms by originating or joining relevant and meaningful conversations 












Chris Morris is a former journalist with more than 30 years of national news media experience.

As staff, he won several awards for news and feature writing as well as commissioning on national magazines.

As a freelance, his journalism appeared in a wide range of titles including The Guardian, The Independent, Mirror, Sunday Mirror, Daily Mail, Mail on Sunday, Daily Express, South China Morning Post, as well as  magazines including Marie Claire, Glamour, Maxim, Cosmopolitan, Celebs on Sunday, Best and She.

Working with some of the country’s leading news and commercial photographers, he placed hundreds of words and picture packages, including national newspaper exclusives and magazine cover stories, often syndicating these throughout Europe, the US and Asia.

After switching to PR, he became fascinated by the changing world of communications in which brands now have the opportunity to become publishers in their own right, balanced against the realities of a time-starved, divergent media.

Chris Morris PR now works alongside an influential and widespread network of photographers, editors, event organisers and media insiders.

From this knowledgeable and experienced talent base, we can quickly launch, relaunch or reinvigorate a PR campaign across a multitude of sectors.


Chris Morris



  • One of the most creative and imaginative publicists I have ever worked with

    Ian Clarke - Marketing Manager, The Apex, Bury St Edmunds

  • Made a massive difference to our project, bringing the whole enterprise to a much wider audience

    Dr Richard Hoggett, Senior Archaeological Officer, Suffolk County Council

  • A goldmine of lively, fun and entertaining features over many years

    Marianne Jones - Editor, Sunday Telegraph Magazine

  • A real pleasure to work with - creative, energetic, exceptional results and a good sense of humour

    Nick Wells, Director, Bury Festival

  • Outstanding and creative publicity across the full range of local, regional, national and international media

    Brad Blake - Managing Director, Ilovecashback.com

  • A great sense of perception in recognising the core values the public place in their sense of history and what is the interesting story. Chris demonstrated this on numerous occasions for St Edmundsbury Heritage Service as well as on behalf of The Association for Suffolk Museums in the wider museum sector

    Alex McWhirter, Heritage Officer, Leisure & Culture, West Suffolk Council

  • A master of original, quirky and offbeat storytelling

    Mel Brodie - Editor, Sunday Mirror magazine

  • Chris’ work helped boost visitor numbers to existing events as well as being a vital element to the successful launch of a number of other projects. Highly recommended

    Lance Alexander - TIC & Heritage Operations Manager, St Edmundsbury Borough Council

  • Dependable, tenacious and always ahead of the game

    Helen Johnston - Content Director, Cedar Communications, London

  • A fast, responsive and reliable service

    Robert Nesbitt - Trust Secretary, Norfolk and Suffolk NHS Foundation Trust

  • Skilled writer who knows how to catch the attention of busy journalists

    Sarah Longbottom - Associate Partner, Bell Pottinger PR, London

  • Impressed by Chris’ professionalism and attention to detail

    Ben Bendelow - Executive Chairman ORS Global | Consul for Iceland in the Channel Islands

  • Fantastically fun photo shoot during which we kidnapped a barmaid

    Alister Ryde, Jorvik Vikingr, UK's premier Viking organisation

  • Heaps of coverage and a valuable asset to any business

    Julie Warren - Development Manager, St Edmundsbury Borough Council

  • Topical press releases resulting in high-quality and relevant national press coverage

    Jane Trozzo - Director, A Life Less Ordinary

  • Chris treated our members with empathy and warmth and wrote their stories with sensitivity and understanding

    Nicala Ricks - Press Officer, Slimming World

  • Front page articles, several newspaper features, radio interviews, TV requests, and an unexpected launch party for our Saving the 70s project. A sterling job.

    Peter Jones - Heritage Officer, Moyse's Hall Museum

  • A very resourceful PR and a pleasure to deal with

    Deirdre O'Brien - Commissioning Editor, Best


“Brand journalism is when any organisation – B2B company, consumer product company, the military, non-profits, government agencies, politicians, churches, music bands, solo entrepreneurs – creates valuable information and shares it with the world.

It is not a product pitch. It is not an advertorial. It is not an egotistical spewing of gobbledygook-laden corporate drivel.”

David Meerman Scott.

Brand journalism involves sharing stories that make readers want to know more. It means having an honest, informative and engaging conversation with them.

Follow on Scoop It

Some pictures from our projects


Brand Journalism

  • Build a brand newsroom
  • Find your editorial voice
  • Ingenious news and features
  • Enliven stale content
  • Video and photography

Story Development

  • Narrative building
  • Storytelling
  • Humour
  • Empathy
  • Third party collaboration

Media Relations

  • Gold plated contacts book
  • Targeting and planning
  • Media training
  • Crisis management
  • Media tours

Social Media

  • Social media strategy
  • Editorial calenders
  • Conversation catalysts
  • Stunts and experiential
  • Inspiring ideas


+44 (0)1379-740594
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